Cookie Policy

How we use cookies and similar technologies on our platform

Last updated: 27 September 2026

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.

This Cookie Policy explains how PRÆTOR Health ("we", "us", "our") uses cookies and similar technologies when you visit our website and use our services. It also explains your choices regarding cookies.

2. UK Legal Framework

Our use of cookies is governed by UK legislation, specifically:

The Privacy and Electronic Communications Regulations 2003 (PECR) - Requires consent for non-essential cookies
UK General Data Protection Regulation (UK GDPR) - Sets requirements for processing personal data collected via cookies
Data Protection Act 2018 - Supplements UK GDPR with additional provisions

We comply with these regulations by obtaining your consent before placing non-essential cookies and providing clear information about the cookies we use.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and account authentication. You cannot opt out of these cookies as the website cannot function properly without them.

Cookie Name	Purpose	Duration
StaticWebAppsAuthCookie	Azure Static Web Apps authentication session	Session
__cf_bm	Cloudflare bot protection, which helps tell visitors apart from automated traffic	30 minutes
praetor-cookie-consent (local storage)	Stores your cookie consent preferences	Until you clear your browser storage

3.2 Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. They use random identifiers rather than your name or contact details, and they are only set if you accept analytics cookies.

Cookie Name	Purpose	Duration
ai_session	Microsoft Application Insights session tracking	30 minutes
ai_user	Application Insights user identification (anonymous)	1 year
_clck	Microsoft Clarity user identification for session analytics (anonymous)	1 year
_clsk	Microsoft Clarity session identification, connects page views in a single browsing session	1 day

3.3 Functional Cookies

These allow the website to remember choices you make, such as light or dark mode, and to keep your basket while your browser tab is open. They are stored in your browser's local or session storage rather than as cookies.

Cookie Name	Purpose	Duration
praetor.theme (local storage)	Remembers your light/dark mode preference	Until you clear your browser storage
cart_v1 (session storage)	Remembers items in your shopping cart	Session

3.4 Marketing Cookies

These cookies help us measure advertising performance and understand whether our campaigns are reaching people who are interested in our services. They are only active where you have consented to marketing cookies.

Cookie Name	Purpose	Duration
_gcl_*	Google Ads click attribution and purchase measurement	Up to 90 days
_fbp	Meta Pixel browser identification for advertising measurement	Up to 3 months
_fbc	Meta Pixel click attribution when someone arrives from a Meta advert	Up to 3 months

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control the dissemination of these cookies. You should check the third party websites for more information about these cookies.

Stripe (Payment Processing)

Used for secure payment processing. Stripe uses cookies to detect and prevent fraud.
View Stripe's Privacy Policy

Auth0 (Authentication)

Used for secure user authentication. Auth0 cookies manage login sessions.
View Auth0's Privacy Policy

Microsoft Azure

Our platform is hosted on Azure. Microsoft uses cookies for application insights and performance monitoring.
View Microsoft's Privacy Policy

Microsoft Clarity

Used for anonymised website usage analytics, such as scroll depth and click patterns, to help us improve the platform. Only active where you have consented to analytics cookies, and never on pages showing your health data or account details.
View Microsoft's Privacy Policy

Google Ads

With your marketing-cookie consent, Google Ads measures whether advertising leads to a purchase. We send the amount paid, currency and an opaque transaction identifier to prevent duplicate counting. We do not send test names, health results, contact details or account-page addresses. Enhanced conversions and personalised advertising are disabled for this integration.
View Google's Privacy Policy

Meta Pixel

Used to measure Meta advertising performance and conversion events, such as starting checkout or completing a purchase. Only active where you have consented to marketing cookies, and we do not send health results or account details to Meta.
View Meta's Privacy Policy

5. Managing Your Cookie Preferences

5.1 Our Cookie Consent Tool

When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time using the "Cookie settings" link in the footer of our main website pages, such as the home page.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. The following links may help you manage cookies in common browsers:

5.3 Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly. Strictly necessary cookies cannot be disabled as they are essential for the website to work. Declining optional cookies does not affect signing in or your basket, but blocking all cookies in your browser will stop you from signing in.

6. Local Storage and Similar Technologies

In addition to cookies, we may use local storage and session storage to store data on your device. These technologies are similar to cookies but can store larger amounts of data and are not sent to the server with every request.

We use browser storage for:

Remembering your cookie choices, your light or dark mode setting and messages you have dismissed, such as the welcome offer (local storage)
Keeping your basket and clinic booking details while your browser tab is open (session storage)
Remembering how you first reached our website, such as an advertising campaign or another website, for up to 90 days so we can see which campaigns lead to orders (local storage)

7. "Do Not Track" Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. When DNT is enabled, we do not load Microsoft Clarity or Google Ads measurement, even if you have accepted optional cookies. Application Insights and Meta Pixel follow only the choices you make in our cookie settings.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make significant changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or a notice on our website.

9. Related Policies

This Cookie Policy should be read alongside our other policies:

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: [email protected]
General Enquiries: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been violated.